Open Wardrobe I 

Fall/ Winter 2014

 

‘Memory is the treasure house of the mind wherein the monuments thereof are kept and preserved’ (Fuller n.d.).

 

The collection “Open Wardrobe” aims to encourage people to reveal their wardrobes and to treasure their existing clothes. It showed in London College of Fashion MA internal show and exhibited in Victoria House at London at 2013.

 

In the twenty-first century, consumers can shop anytime online. Influenced by the overloading information of consuming goods throughout different media, fashion trends are sadly ephemeral. The twice a year seasons catwalk has become fourth a year by adding twice ‘resort‘ transition seasons in between. In which means, consumers reach fashion brands advertisements nearly everyday such as Facebook and Twitter or other social networking devices. They might easily become compulsive shoppers under the power of advertising. Consequently, it turns to be overconsumption of clothes. In the research study, some consumers might have already forgotten some of their clothings left in the wardrobe. The question of ‘the most memorial clothes’ was to investigate how the clothes evoke their memories. ‘The secret world of haute couture’ is a documentary programme in the UK in 2007, Betsy Bloomingdale intended to develop a way of memorable clothes.

 

Eva believes the linkage between memory and fashion in a way of expressing the importance of sustainability become essential in this research study. Therefore, this collection examines ways of extending the life cycle of clothes though attaching emotional values and how the colours and shinny fabrics work with storage system that could arouse people awareness of the neglected clothings/desire. As a designer, it is desirable to propose an attitude of appreciation to our consuming goods and in a sense of making customers understanding their participation in the consuming cycle with the natural resources, which might otherwise go unnoticed.