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Musical Air
*Brand Philosophy*
Musical Air core value are creating poetic, elegant and modern apparels to sophisticated female.
We are fascinated by new structure & proportions, space & layerings and examinating those elements into collection.
The name *Musical Air* describes the moment of traditional harvest ceremony that people singing and playing drums to show gratitude.
「樂在」的品牌理念是把美好,快樂的事物注入衣棠及生活。為女性提供優雅、時尚及詩意般流暢的服裝及配飾。
我們著重衣服的結構及比例、空間感及層次的細節。
「樂在」品牌名字的由來:儒家推崇「禮樂文化」。而圖形文字的「禮」「樂」是形容人們在慶祝豐收,感謝上天給予因而舉行祭典。人們慶祝的心裏充滿快樂。
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